Field notes. What is working right now.
Playbooks, results and practical strategy for businesses that want to scale. Written by the people running the campaigns.
How much should a med spa spend on marketing? A straight answer.
There is no magic percentage. There is a framework: what to spend, where to put it, and how to know it’s working.Read the post
How Toronto med spas fill their calendar with paid ads.
Most aesthetic clinics run ads that earn likes and no bookings. Here’s the funnel structure that turns ad spend into treatments on the calendar.
How to get more gym members without dropping your prices.
Discounting is a race to the bottom. Grow membership and protect your margins with better offers, referrals and win back moves.
Why your gym is not ranking on Google, and the fixes that work.
When someone searches “gym near me,” you’re either on that first screen or you don’t exist. Five local fixes that move fitness businesses up the results.
Stop sending paid ads to your homepage. Build this instead.
Your homepage has ten jobs. A landing page has one. That’s why it converts.
How real estate agents turn ad spend into listing appointments.
Boosting a listing warms your ego, not your pipeline. This is the setup that books real seller appointments.
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