WorkPilates and contrast therapy
Club Sudo: 325 founding members in four months.
Club Sudo is a reformer Pilates and contrast therapy studio. It launched in January 2025 with no infrastructure, no content and no systems. We came in a month before opening and built everything. Four months in, they had 325 paying founding members at $13 of ad spend each.
Client result
325
founding members in four months.
325
Founding members in four months
$3.08
Cost per lead on $4,287 total spend
23.4%
Lead to member conversion rate
1,391
Leads generated in four months
At a glance
| Metric | Result |
|---|---|
| Campaign period | Dec 2024 to Mar 2025 (4 months) |
| Ad spend | $4,287 |
| Leads | 1,391 |
| Cost per lead | $3.08 |
| New members | 325 founding members |
| Cost per member | $13 |
| Lead to member rate | 23.4% |
The challenge
One month out. Nothing built.
Club Sudo was a brand new business with a January 2025 opening. In December 2024, one month out, they had nothing built. No content. No digital presence. No lead funnel. No CRM. No way to generate the one thing every new fitness business needs before it opens: a founding member base.
Most new studios open their doors and hope people show up. The smart ones sell memberships before the doors open, building a community, creating urgency, and securing cash flow before a single class is delivered. Club Sudo had a great concept and a launch date. They needed everything else.
What we built
Built from the ground up. Built fast.
Founding member campaign strategy
Designed the prelaunch offer around founding member exclusivity: early membership as a limited opportunity with founding pricing and access. Urgency and exclusivity are the strongest levers in a prelaunch campaign. We used both.
Lead generation (Meta and Google)
Launched paid campaigns in December targeting the local market, capturing leads and moving them toward the founding member offer before the studio was even open.
Content production
Scripted, filmed and edited prelaunch content that built anticipation: the space, the concept and the culture being built.
Instagram management
Built Club Sudo’s social presence from zero: a brand, a local following, and a community invested in the opening before it happened.
Custom CRM and lead funnel
Every lead captured, tracked and managed. With 1,391 leads over four months, a proper system was the difference between converting them and losing them.
Automated nurturing and appointments
SMS and email sequences launched the moment a lead came in, following up, answering questions and moving prospects through the founding member funnel.
Email and SMS marketing
Ongoing campaigns warming the full pipeline, building excitement and converting holdouts through the prelaunch window.
Website
A launch ready website built to capture founding member sign ups and turn curiosity into commitment.
The Stellr Growth System. One partner. Every channel. One goal: founding members.
Why it worked
Live before the doors opened.
- A founding offer built on exclusivity and early pricing
- Campaigns went live before the doors opened
- Every lead got follow up the moment they signed up
The results
They opened to a community.
From December 2024 to March 2025, four months, one of which was prelaunch:
- 1,391 leads generated at $3.08 per lead
- 23.4% lead to member conversion rate, one of the strongest we have seen across any campaign
- 325 founding members signed before and immediately after launch, at $13 per member
- $4,287 in total ad spend
The math
Club Sudo didn’t open to an empty studio. They opened to paying members already invested before the doors unlocked, and that recurring revenue compounds every month.
“Incredibly happy with not only the results the Stellr team has produced but their customer service and attention to detail is second to none.”
The takeaway
The best time to market a studio? Before it opens.
The second best time is today. With the right system, a new business does not have to spend its first year building slowly from zero. You can launch with momentum.