WorkFitness, Pilates
Élan Vital Pilates: 193 members before the grand opening.
A brand new studio with no audience, no members and no systems. We run their entire marketing: ads, Instagram, the soft opening and grand opening events and the follow up behind them. In 2 months, before the grand opening, 193 memberships were sold.
elanvitalpilates193
Memberships sold in 2 months, before the grand opening
150+
Soft opening RSVPs in under a week
2 days
To fully book the soft opening classes
357K+
Instagram views from a brand new account
At a glance
| Metric | Result |
|---|---|
| Campaign period | Aug 6 to Oct 4, 2026 (2 months) |
| Ad spend | $3,067 |
| Leads | 696 |
| Cost per lead | $4.41 |
| New members | 193 members |
| Cost per member | $16 |
| Cash collected | $65,912 |
| Return on ad spend | 21.5x |
The challenge
New studio. Zero audience.
A Pilates studio lives or dies on its first members. Élan Vital had a beautiful space coming and nobody who knew it existed.
The goal was simple: have the members before the doors open, not after.
What we built
Members first. Doors second.
Founding offer strategy
A founding member offer built around early access and urgency, so people committed before the studio was open.
Lead generation (Meta)
A focused campaign putting the founding offer in front of the right local audience every day: 696 leads in 2 months.
Instagram management and content
28 posts and 17 reels from a standing start. 357K+ views and 10,200+ profile visits in 2 months. The top reel reached 20,000+ accounts and was shared 535 times.
Soft opening event
Held September 10, 2026. 150+ RSVPs in under a week, and every class at the event fully booked in 2 days.
Grand opening campaign
An invite campaign across ads, email and organic social for the grand opening on October 4, 2026. All 4 complimentary grand opening classes sold out in 1 minute, and 200+ people attended.
Follow up systems and tracking
Every lead is captured, followed up and tracked through to membership. We match leads against the studio’s actual sales, so we measure paying members, not clicks.
The Stellr Growth System. One partner. Every channel. One goal: founding members.
Why it worked
Every event fed the next.
- A founding membership with early pricing gave people a reason to join before opening
- The soft opening and grand opening built momentum, with each event feeding the next
- Leads heard from the studio through ads, email and Instagram, not just once
The results
A full studio before day one.
From August 6 to October 4, 2026, 2 months, through the grand opening:
- 193 memberships sold in 2 months, before the grand opening
- 89 sold before the soft opening, and 104 from the soft opening through the grand opening
- 150+ RSVPs in under a week, and every soft opening class booked in 2 days
- Grand opening on October 4, 2026: all 4 complimentary classes sold out in 1 minute, and 200+ people attended
- 696 leads at $4.41 per lead, and 193 members at $16 per member
- $65,912 in cash collected, a 21.5x return on $3,067 in ad spend
- An Instagram account built from nothing to 357K+ views and 10,200+ profile visits
The math
Élan Vital didn’t open to an empty studio. $3,067 in ads brought in $65,912 and 193 members before the grand opening.
“We hadn’t even opened our doors and we already had 191 members and a fully booked soft opening. Stellr handled all of it: the ads, our Instagram, the event and the follow up. That let us focus on building the studio. I couldn’t have asked for a better launch.”
The takeaway
Opening soon or open for years. Let’s fill your classes.
Launching or long established, the system is the same: the offer, the ads, the content and the follow up, run by one partner and pointed at one number: new members.