WorkFitness, Pilates
Era Pilates: from intro offer to 80 members.
An established studio that wanted a steady flow of new clients beyond word of mouth and seasonal sales. About six months later: 690 leads, 295 intro offers sold and 80 new members, a 12.9x return on ad spend.
Client result
80
members from a $60 intro offer.
80
New members at $76 each
295
Intro offers sold at $20.59 each
690
Leads at $8.80 each
12.9x
Return on $6,073 in ad spend
At a glance
| Metric | Result |
|---|---|
| Campaign period | Dec 26, 2025 to Jul 6, 2026 (about 6 months) |
| Ad spend | $6,073 |
| Leads | 690 |
| Cost per lead | $8.80 |
| Intro offers sold | 295 |
| Cost per intro | $20.59 |
| New members | 80 members |
| Cost per member | $76 |
| Return on ad spend | 12.9x |
The challenge
Word of mouth has a ceiling.
Era Pilates was already established. New clients came in through word of mouth and seasonal sales.
Both work. Neither is steady. The studio wanted a reliable flow of new clients, not just a busy month whenever a sale ran.
What we built
An easy first class. A reason to come back.
Lead generation (Meta)
Meta lead campaigns built around a 3 class intro offer for $60. A low price and a clear first step, in front of the right local audience.
Video content
Professional and UGC video of the instructors and the space, so people knew who would teach them and where before they ever booked.
Google Ads
Google Ads to catch people already searching for Pilates.
CRM and lead follow up
Every lead captured and followed up in a CRM, so no inquiry went cold.
Email and SMS retargeting
Email and SMS retargeting for leads who didn’t buy straight away, keeping the studio in front of them until they were ready.
The Stellr Growth System. One partner. Every channel. One goal: members.
Why it worked
Try it before you commit.
- A $60 intro let people try reformer without committing to a membership
- Real video of the instructors and the space built trust before the first class
- Retargeting kept a database of 1,400+ leads warm until they were ready
The results
690 leads. 295 intros. 80 members.
From December 26, 2025 to July 6, 2026, about six months:
- $6,073 in ads brought in 690 leads at $8.80 per lead
- 295 of them bought the $60 intro offer, at $20.59 per intro
- 80 became members at $76 per member
- A 12.9x return on ad spend
The math
$6,073 in ads returned 12.9x. A $60 intro opened the door, and follow up turned first timers into members.
The takeaway
Word of mouth is a start. Make trying easy.
An established studio doesn’t need a reinvention. It needs a simple offer, real content and follow up that never stops. That’s how Era Pilates turned a $60 intro into 80 members.