WorkFitness and wellness
ACE Performance Gym: from 400 members to 1,000+.
New ownership. Toxic reputation. No digital systems. We built everything from scratch and doubled their revenue in 24 months.
150%
Member growth: 400 to 1,000+ in 24 months
$100K+
Monthly revenue, doubled from $50K
$8.55
Cost per lead on about $2,670 a month in ad spend
1,063
New members from 7,487 leads, a 14.2% rate
At a glance
| Metric | Result |
|---|---|
| Campaign period | Apr 2024 to Mar 2026 (24 months) |
| Ad spend | $63,987 |
| Leads | 7,487 |
| Cost per lead | $8.55 |
| New members | 1,063 members |
| Cost per member | $60 |
The challenge
They didn’t just inherit a gym. They inherited a problem.
When ACE Performance Gym’s new ownership took over in April 2024, the previous owners had left a toxic reputation in the community. Members had left. Trust was gone. The gym had 400 members and no digital infrastructure to attract new ones: no lead system, no CRM, no content, no ads, no website worth sending anyone to.
The new owners knew they had a great product. They just had no way to prove it to anyone who hadn’t already walked through the door. They needed members fast, and a system that would keep growing without them having to think about it.
What we built
Not just ads. The entire acquisition machine.
Content production
Scripted, filmed and edited video for Meta ads and organic Instagram: content that introduced the new ownership, showed the gym culture, and gave people a reason to walk in.
Meta advertising
Launched and managed paid campaigns targeting the local market. Every creative tested and optimized continuously. Cost per lead: $8.55.
Instagram management
Took over their full organic presence: content calendar, posting, engagement, growth.
Website
Built a new website designed to convert, not just look good.
Custom CRM and lead funnel
Built a custom sales CRM to capture and track every lead. No lead fell through the cracks.
Automated nurturing and appointments
Every new lead entered an automated nurture sequence, designed to move them from interested to booked consultation without manual effort from the gym’s team. Appointment coordination handled the scheduling end to end.
Email and SMS marketing
Ongoing email and SMS campaigns to nurture leads, reengage cold prospects, and retain existing members.
The Stellr Growth System. One partner. Every channel. One goal: members.
Why it worked
Rebuild the trust. Then fill the gym.
- Content introduced the new owners and rebuilt the gym’s reputation
- A free 3 day pass got people training in the gym before they had to decide
- Consistent follow up got most people who booked to show up
The results
Revenue doubled in 24 months.
Within 60 days, ACE was generating consistent leads and booking consultations. Over 24 months, April 2024 to March 2026:
- Members grew from 400 to 1,000+, a 150% increase
- Monthly revenue doubled from $50,000 to $100,000+
- 7,487 leads generated from paid ads alone, not counting referrals, organic or walk ins
- 1,063 of those leads became members, a 14.2% rate, at $60 per member
- $8.55 cost per lead on about $2,670 a month in ad spend
The math
$63,987 in total ad spend over 24 months. Revenue up $50,000+ per month, or $600,000+ in additional annual revenue.
“Working with Stellr Media has been one of the best decisions we’ve made for ACE.”
The takeaway
Most gyms run ads. ACE built a system.
If you run a fitness or wellness business that is ready to stop relying on word of mouth and start building something that scales, let’s talk.