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Aurora real estate: this is the worst it has gone.
Brand new agent. No pipeline. Relying entirely on their personal network. 90 days with the Stellr Growth System: 14 appointments, 3 clients signed, 1 deal closed, $15,000 to $20,000 in commission. That’s the floor.
Client result
14
appointments in 90 days, our worst result.
14
Appointments booked in 90 days
36.8%
Lead to appointment booking rate
3
Clients signed, 1 deal closed
$20K
Commission earned: $15K to $20K
At a glance
| Metric | Result |
|---|---|
| Campaign period | Q1 (Jan 1 to Mar 31) |
| Total ad spend | $3,983 |
| Impressions | 149,200 |
| Leads generated | 38 |
| Cost per lead | $104.82 |
| Appointments booked | 14 |
| Booking rate | 36.8% |
| Show up rate | 78.6% |
| Clients signed | 3 |
| Deals closed | 1 |
| Commission earned | $15,000 to $20,000 |
The challenge
Personal networks run dry.
This Aurora based agent had been licensed for under two years. No real pipeline. No database of past clients. No referral machine. Just friends, family and people they already knew, and a growing feeling of a ceiling they couldn’t break through alone.
You can only go back to the same people so many times. Without a system to start new conversations with people who don’t already know you, growth stalls. That’s where we came in.
What we built
The same system we run for top producers.
Lead generation (Meta and Google)
A dual platform campaign using a home valuation lead magnet targeted to Aurora, reaching homeowners completely outside the agent’s existing network.
Content production
Content that positioned the agent as a credible local expert, even with less than two years of experience. Content builds trust. Trust books appointments.
Custom CRM and lead funnel
Every lead captured, tracked and managed in a purpose built CRM.
Automated lead nurturing
SMS and email sequences that followed up with every lead immediately and consistently, without the agent chasing anyone.
Appointment booking
Leads scheduled their own consultations through automated booking built into the nurture sequence.
Email and SMS marketing
Ongoing campaigns keeping the agent top of mind, including with leads who weren’t ready in month one.
Website
A professional, conversion ready web presence that made a two year agent look like a ten year agent.
The Stellr Growth System. One partner. Every channel. One goal: appointments.
The results
Starting from zero. In 90 days.
In 90 days, starting from zero outside their personal network:
- 149,200 impressions in the Aurora market
- 38 qualified leads at $104.82 per lead
- 14 appointments booked, a 36.8% booking rate
- 3 clients signed and 1 deal closed
- $15,000 to $20,000 in commission earned
The math
$3,983 in ad spend. $15,000 to $20,000 returned in the first quarter, for an agent who had no pipeline 90 days earlier. Every lead that didn’t convert is still being nurtured.
To be clear
This is our worst result.
Out of every real estate client we have run the system for, this is the bottom of what it has produced. A brand new agent, no pipeline, starting from scratch. It still returned 4 to 5x on ad spend in one quarter, booked 14 appointments and signed 3 clients.
This case study isn’t here to impress you with our best case. It’s here to show you what the floor looks like.
The takeaway
That was the floor. Imagine the ceiling.
You don’t need 10 years of experience to compete in the GTA. You need a system that puts you in front of the right people, follows up consistently and books the appointments for you.